“Be authentic, open, and transparent” (Gallo 240). In this Ted Talk, Joseph Pine portrays an authentic persona. He is genuinely passionate about his work and doesn’t pretend to be someone he’s not. This helps him establish ethos with the audience, making his presentation more successful and genuine
https://www.ted.com/talks/joseph_pine_on_what_consumers_want
Erin Alpandinar: Honors Seminar 2016-2017 